Here is an article from a newspaper about B Snyder Insurance giving a gift certificate to a winner at a local BBQ restaurant. We try to support our local businesses and encourage folks to enjoy the food and give them an opportunity to win a gift card. On the entry form, I have some boxes the person can check off if they are interested in learning about the services I offer. Services like life insurance, retirement planning, mortgage protection and tax free retirement. They are in no way obligated to check anything and they have the same chance of winning either way.
Most of the people we speak with are happy to know that there is someone they can talk to about their concerns and know they are working with a local businessman that understands their needs and will give them the best advice for them.